Cannes Lions

THE DIGITAL CREATIVITY GUIDEBOOK

ADAM&EVEDDB, London / GOOGLE / 2013

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Overview

Entries

Credits

Overview

Description

It’s a browser-based interactive animated pop-up book created to showcase the talent and innovation of Google’s Creative Sandbox Gallery. Each page of the site displays a visual metaphor for one of Google flagship products and services. The book is controlled by dragging back and forth, clicking the right and left arrows or using the keyboard. This navigates through each page displaying a series of complex folding and unfolding animations. This allowed us to add a playful nature to the book using a familiar mechanic. Once inside a page a user can pull each tab to reveal additional information and case studies.

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