Cannes Lions

THE DIRECTORS

CLEMENGER BBDO MELBOURNE, Melbourne / MELBOURNE INTERNATIONAL FILM FESTIVAL / 2013

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We open on a contemporary cafe that looks like a hybrid art gallery space. Two incredibly intense German film directors – Burkhard and Frick, along with a woman, Waldhurger, sit around a table drinking iced water. A conversation between Burkhard and Frick ensues in which they compare their latest films. It rapidly degenerates into a childish one-up-man ship between the two, until Waldhurger finally interjects, asking if either of the director’s films had made the Melbourne International Film Festival? With looks of dejection; both men respond “Nein,” to which the ad cuts to black, revealing the festivals’ line “Only the best films make the cut.”

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