The new Ford B-MAX has no pillar between the front and rear doors, so when the side doors are open there's an unobstructed 1.5m wide opening.

Removing this big obstacle gives people greater freedom. So we created a dramatic product demonstration. We filmed a stunt diver plunging through the open doors of the car suspended high over the Olympic diving pool in Barcelona.

This striking image, which we retained for the close of the ad, avoided industry conventions (like front three-quarter shots or driving footage), lending the film another unmistakable point of difference.