Cannes Lions
DDB PARIS / UBISOFT / 2019
Overview
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Credits
Execution
How do you become a hero when there’s nothing left to save?
The second opus of Ubisoft’s The Division II immerses the player into the dampness of the months following the epidemic that decimated the world's population.
After New York, we’re now in Washington DC, capital of a country with no more authority. If the survivors are trying to rebuild a normal life, many warring factions have other ambitions.
Our starting point was a simple question: when society doesn’t exist anymore, why would you become a hero?
In this teaser, we are facing the loneliness and desperate commitment of an agent. Before the battle. Far from the tumult. Facing all he’s lost.
And the only thing that he has left.
This film was directed with a strong visual esthetic and embraces silences, which is the opposite of the usual action game commercials.
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