Cannes Lions

THE DRESS

ADAM&EVEDDB, London / HARVEY NICHOLS / 2013

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With the Christmas sales approaching, how do you convince women to invest in a great outfit before everything is discounted?

By playing on their fears of turning up to the office Christmas party wearing the same highstreet dress as someone else. This ad shows this happening but then takes it up a gear with a full blown laser eye fight.

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