These days, there is so much technology that is difficult to use, hard to understand and ultimately intimidating. In "The Drones," Audi wanted to prove their technologically-advanced A6 model is none of these things--instead it's incredibly intuitive and purposeful.

To represent technology gone awry, we created a flock of angry, malfunctioning delivery drones--a loving homage to the classic schoolhouse scene from Alfred Hitchcock's "The Birds." Ultimately, the intimidating technology of drones was no match for the intuitive technology of the Audi A6.