Cannes Lions

THE DROP

M&C SAATCHI STOCKHOLM, Stockholm / CARLSBERG / 2013

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Carlsberg asked us to launch their new sleek 33cl can. 

Perfect for today’s clubbers, as you can dance without spilling or breaking glass.

We collaborated with one of the world's most promising new DJ's Sebjak to craft a special 'DROP' (the moment in a dance track when tension is released and the beat kicks in).

House music fans everywhere got it and viewed the drop 1,2 million times in just 2 weeks.

Do you get it?

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