Our customized version of the classic Twister game was adhered to the floor of 30th Street Station in the heart of Philadelphia. Posters of the classic Twister spinner hung nearby to encourage you to play our Economist version. It did indeed capture the imagination and attention of many intellectually curious passersby in the train station as data will attest to.

The city blitz strategy over the past three years has raised spontaneous awareness of the publication across the country. The Philadelphia campaign has contributed to measurable increases in brand awareness, positive perception of the brand, newsstand sales, direct mail response, and overall national paid circulation numbers. Fifty-three percent of those aware of the Philly campaign reported they were more likely to read the magazine. Total Brand Awareness increased 14% after the Philadelphia effort. National Brand Consideration increased 9%. North American circulation was up 8% in 2008 vs. 2007.