The UPS Store has a range of products to help small business owners better tell their story. We wanted to take that mission to the next level by giving them the chance to share the ultimate elevator pitch inside an actual elevator. Part reality drama, part master class, our host Marcus Lemonis put the pressure on contestants both challenging them at every turn while sharing valuable advice for all small business owners as he evaluated their pitch. 3 contestants took home a $10k prize as well as some once in lifetime exposure to Marcus and our entire social audience.

The Elevator Pitch took many design queues from the world of reality TV. The metallic doors and buttons on an elevator inspired the shows logo. As contestants pitched we jumped between two camera angles, a full color shot from an operator and a black and white overhead angle, to mimic the feed of a security camera. Dramatic music, quick cuts, and stylized dissolves all came together to give the web series an exciting treatment. The shows aesthetic, colors and fonts were also carried through promotional materials and campaign extensions across social media.

The web series and companion content garnered +2.5M impression, targeting entrepreneurs and raising awareness amongst small business owners in over 30 countries. The UPS Store’s most successful campaign of the year, The Elevator Pitch outperformed its media goal by 66% and engagement goal by 248%. Thanks to our strategic partnership with Marcus Lemonis alone, The UPS Store extended its social reach by 2 million.