The creative team over at The Show wanted to find a way to bring Chevy into the joy and generosity of ELLEN's world. That is when they developed "Ellen's Trunk of Dreams". The concept was to send a few of Ellen's biggest and most deserving fans on the ultimate road trip across the country in the 2016 Chevy Malibu. While they were out on the road they would award others with prizes, play games, and show America the new vehicle.

The Show first introduced Ellen's fan base to the Chevy Malibu through a series of human interest giveaways that were conducted in-studio. These larger than life surprises left audiences cheering and deserving guests overwhelmed as they took a seat in their all-new Malibu. Each giveaway segment gave viewers a peek into these extraordinary recipients lives. The payoff of the car was always energizing and emotional. After four giveaways, Ellen launched the "Trunk of Dreams" road trip adventure. We selected four women to pile in the Chevy Malibu and drive across the country, in order to spread ELLEN's joy in different ways. The lively group surprised at-home viewers with trips, cash, and even played KNOW OR GO on the Las Vegas Strip! All of the women were overjoyed were overjoyed to receive a Chevy Malibu of their own!

The partnership with Chevrolet spanned over 126 minutes on-air, reached over 30.3 million broadcast viewers, and was distributed across The Ellen Digital Network. Chevy garnered 104 million impressions online, 19.6 million video views, and experienced a 33% brand lift. Together, Ellen and Chevy changed lives.