Eurobest

The Emotional Billboard

TBWA\STOCKHOLM, Stockholm / MIND / 2018

Presentation Image
Presentation Image
Demo Film

Overview

Entries

Credits

Overview

Background

Mental health issues are a major – and growing – problem in Stockholm, especially among teenagers and young adults.

Because of the younger target group, the Swedish non-profit organization Mind decided to open an online forum where volunteers and professionals could help people suffering from mental health problems. And an online forum is especially suitable, because research shows that writing about problems is a great way to actually get things off your chest – and feel a little bit better. The dark and heavy feelings fade and let go when you’re able to write (and talk) about them.

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