Gatorade is the best ally for all athletes, all thanks to its four minerals that restore all the energy needed so that the muscles never give up.

But how to demonstrate through advertising how Gatorade can truly support every athlete during their challenge?

We filled up the stands for Flavia Pennetta and turned a banner into the adrenaline and charge that an athlete needs to overcome fatigue and throw their heart over the barrier. Flavia Pennetta, thanks to the energy of Gatorade and the roar of her fans, has now reached the quarter-finals in the tournament, her best result in 2012.