To get this emotional link among Mexican fans, Visa became the exclusive sponsors of Maria Espinoza and the Mexican National Team. The brand also used Facundo (@facufacundo; 1,450,203 twitter followers), one of the users with the most followers in the country, as a spokesperson and developed two video clips with Facundo and the athletes. In these, their abilities were highlighted and users were invited to support them through social networks.

The video clips were unploaded to Visa´s Fan page and viralized through YouTube, Facebook and others. Simultaneously, the worldwide app cheer.visagoworld.com was installed on the FanPage, giving the users the ability to send messages of support to the athletes, and to get updates on their performance, even when the games were broadcasted at night, Mexico time.

We demonstrated that Mexico can also win medals!. Mexico won the GOLD for the Olympic Cheer Games in worldwide growth (winning 419,554 followers in 3 months, 250% more than before the campaign, and exceeding the global quota by 900%).

Mexico won BRONZE worldwide for interactions, just behind countries such as the USA (even though the USA has 54.13% Facebook penetration, versus only 35.51% in Mexico).

In number of fans, Mexico won the GOLD in Lain America, surpassing Auntralia and Canada by more than 300,000 likes.

Visa Mexico reached 93% awareness, a historic peak in Mexico. We demonstrated that, with people´s support, Mexico can also be among the Great Ones!.