Cannes Lions

The Everything Book

DENTSU CREATIVE, Gurgaon / VEDANTU / 2023

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Overview

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Credits

Overview

Background

Education in rural India has been a long-standing challenge due to various factors ranging from improper infrastructure, shortage of qualified teachers, and poverty, forcing children to work instead of attending school.

In many parts of India, access to reliable internet is a challenge. With only 5% of rural India having access to the internet, online learning is nearly impossible. While infrastructures are being built to connect Indians to the internet eventually, completion dates are not in the immediate future.

Vedantu, India’s leading e-learning platform, is helping India learn and ensuring education won’t stop, no matter where you are. Ensuring the solution was easy to install and use, as well as scalable to cover a significant part of the country, bringing uninterrupted education and connectivity to students.

Idea

A pioneer in modern education, The Everything Book is an internet signal aggregator. It houses a cloud-based AI packet broadcaster and assembler service that combines weak 2G mobile networks around it into one 4G “Hyperspot”. It's a vast country, but this lets children connect to Vedantu from the remotest corners of India.

Since the device is handheld and needs to be charged like a mobile phone, it can be transported anywhere easily. Children access courses for free, right from grade 1, their foundational years of education to grade 12 - a critical year in an Indian child’s education.

The Everything Book was brought to life through rigorous research, curation, and thoughtfully designing the most fundamental aspects of the book right from the detailing of the pages to the overall experience of making it inclusive, distinctive and easy to absorb for the minds building India’s future.

Strategy

Vedantu’s mission is to democratize education and make quality learning accessible to everyone, regardless of their location or background. Recognizing the education gap in rural India and seeing that their services could assist in bridging that gap, Vedantu focused its efforts on kids in school in the most disconnected parts of India.

While Vedantu's platform gives access to an endless learning environment, it faces the barrier of low connectivity in these remote areas and is unable to provide its services seamlessly.

The Everything Book was developed by Vedantu in partnership with Benlycos for villages where infrastructure, teachers, textbooks weren't available so children there could easily access knowledge too. The device was specifically packaged to make the kids' experience of having access to everything in the palms of their hands an inspirational one.

Execution

The Everything Book by Vedantu, in partnership with Benlycos, was developed by a team of educators, technologists, and artists from the same regions as the disconnected children, who shared a passion for improving education and connectivity. It took the shape of a book because that is the need gap we wanted to address.

Housing the patented internet signal aggregator and featured educationally-led success stories to inspire children, The Everything Books covered 60+ villages. The effort in ergonomics and technology ensured that it was easy to carry and operate. To make it work in the most isolated areas, extensive testing was conducted to ensure connectivity met the standards required for streaming.

These were distributed in villages where infrastructure, teachers and textbooks were not available to make education accessible to all. The Everything Books provide an endless learning environment, making learning limitless for children.

Outcome

The Everything Book is a great step by Vedantu towards democratizing education. There is so much potential in what has been lost because of a lack of access to the right resources in rural India, which the book has started bridging the gap for. These young children now have a fair chance of turning their dreams into a reality, in turn inspiring the generation of kids to come. Vedantu was able to connect with and help an audience that was for many reasons being missed by similar efforts being made towards the cause.

And the results speak for themselves:

The Everything Books covered 60+ rural villages.

50K+ hours of Vedantu content was streamed.

900 kids learned from the everything book.

37% increase in class attendance.

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The Everything Book

DENTSU CREATIVE, Gurgaon

The Everything Book

2024, VEDANTU

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