Through geo-targeted Facebook posts and tweets, Pepsi NEXT fans were directed to enter sweepstakes for their chance to win an 'Extra Hour' online. From organizing closets, to waiting in long lines, to doing yard work, we added an hour of productivity to people's days while spreading awareness and trial of Pepsi NEXT. Blogger outreach and a promoted space on the TaskRabbit website drove additional traffic and impressions.

The Extra Hour generated over 93 million impressions on Facebook, more than 119,000 earned media impressions, and drove 5% more click-throughs than our projected figures. The project was covered across major advertising, tech and design publications, including Ad Age, Fast Company, Mashable, PSFK and was featured as Creativity's 'Pick of the Day'. 200 lucky fans got a little time off to enjoy the taste of Pepsi NEXT, and they took the time to share photos and positive comments of their experience online.