Cannes Lions
BBH, London / AUDI / 2016
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This film is about the feeling you get from driving the all-new Audi R8. It’s now such an intensely focused driving experience, it pushes your entire body to the limit. The one-minute TV advertisement focuses on a pupil dilating in response to the visceral experience of driving the R8 - the engine sound, the car’s handling, and acceleration - capturing the thrill of Audi’s high-performance supercar.
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