Cannes Lions

The Fail Symphony

REPÚBLIKA INDEPENDIENTE, San jose / HYUNDAI / 2019

Presentation Image
Supporting Content
Demo Film

Overview

Entries

Credits

Overview

Idea

Challenge:

To use music to demonstrate on a radio commercial what happens when someone uses fake replacement parts for their Hyundai.

Execution

Execution:

To create “The Fail Symphonies‘‘ it was necessary to rewrite the music sheet for the soundtrack of the movie “Rocky‘‘, in a way that it would be completely out of tune. A drummer, a guitarist, bass guitarist, saxophonist, and a trumpeter had to go through the torturous process of playing a musical instrument in the worst possible way.

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