In Brazil, the expression "perder o chão" ("feel the floor falling down”, in English) is very popular. It means to be lost, disoriented, to be taken by surprise by bad news. To introduce the new hospital name, Hospital de Amor, we created an animated film that tells the story of a little girl who "feels the floor falling down" when she discovers she has cancer. But the love of her parents, her puppy and the doctors changes the course of the fall. The song was composed to punctuate the ups and downs of the story: it goes from happy to sad and then happy again, not only following the narrative, but setting its mood.

The film and spot were launched on 28th April to have a big impact at the beginning and awareness. After that, we´ll launch Social Media campaigns, events and even a printed book with the same story of the little girl who beats cancer.

As the film and spot were just launched on 28th Apri, we have not gatherd the results yet.