Cannes Lions
ARTPLAN, Rio De Janeiro / KOR CROSSFIT / 2015
Overview
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Credits
Description
We had to launch a campaign that would bring fast results working with a small budget. The client, Kor Crossfit, was a new business and needed to stand out even though the owners didn’t have much money to invest in advertising. The agency easily defined this opportunity as a promo campaign, because it could be aimed to a specific target audience, avoiding the dissipation of our message. Simplicity and creativity worked as our allies, turning what could be a simple leaflet into “Fat Leaflet”: a fresh way to promote a new business and activate new clients.
Outcome
We saw the client’s new memberships rise 23% after the campaign was launched. Also, the visitors on his website went up by 40%. More than that, we gained the client’s confidence after proving to him that the agency would always work to make the best out of his budget.
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