Cannes Lions

The Film That Broke The Internet's Heart

MARCH ONE, Crows Nest / CHILDREN'S MEDICAL RESEARCH INSTITUTE / 2016

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This is a story about a mother who has lost a child. We open on a birth. The baby comes out but isn't breathing. It's taken away, leaving the mother, father and midwife behind. Next we see the midwife at her desk. She looks at a photo of her own little girl and smiles. We cut to the mother watching her baby through glass. Our midwife offers her support. The mother breaks down and cries. The sun comes up. The baby is fine. The midwife looks in on the happy family and says goodbye. The father gives her a flower. We cut to the midwife walking through a cemetery. She puts the flower on HER little girl's grave. super: One day we will defeat child hood diseases. Until then we need your help.

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