Cannes Lions
TRACK , Hamburg / AIRBERLIN / 2017
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airberlin – the fine art of travel
The promotional film places the spotlight on the still relatively unknown premium service offered by airberlin. The idea – “There’s more to airberlin than meets the eye” – is conveyed using delightfully surprising visual effects.
airberlin’s route network, gourmet food, selection of fine wines and FullFlat seats – in addition to its warm, friendly and attentive service are all compellingly brought to life by the artist’s charming minimal illustrations that feature a clever use of negative space. The images establish a playful association between the artist’s captivatingly ambiguous imagery and airberlin’s wide range of products and services.
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