A ‘double mailout’ including two brochures was created; one told by adults and produced by automotive specialists, and the other told by kids, made by kids, for kids.

The kids catalogue was produced in different workshops created by specialist Educational Psychologists, who were responsible for translating the various USPs of the car to the kids, so that the little ones could discover them for themselves in a fun way and then translate their experience to other kids. So, these little influencers ‘interpreted’ the newest features of the car in their own language converting a humble car brochure into an interactive support for children to discover the new Renault Scenic for themselves or together with their family. Every page in the brochure was a game in which you have to turn off the lights to discover the stars, scratch and sniff the cars paintjob to smell the colors, etc.

A ‘double mailout’ including two brochures was created; one told by adults and produced by automotive specialists, and the other told by kids, made by kids, for kids.

The kids catalogue was produced in different workshops created by specialist Educational Psychologists, who were responsible for translating the various USPs of the car to the kids, so that the little ones could discover them for themselves in a fun way and then translate their experience to other kids. So, these little influencers ‘interpreted’ the newest features of the car in their own language converting a humble car brochure into an interactive support for children to discover the new Renault Scenic for themselves or together with their family. Every page in the brochure was a game in which you have to turn off the lights to discover the stars, scratch and sniff the cars paintjob to smell the colors, etc.

• The mailing for kids and their parents was sent to 57,000 prospects generating more than 230k visits to the campaign website in just the first month after the launch.

• Almost 20k new Scenic cars were personalised on our online car configuration tool, converting into 120 vehicle sales in just one month, a conversion rate 78% higher than any other Renault CRM campaign

• The campaign video generated 6.8 millions views on social media and was shared more than 4,9k times and created 57k engagement interactions