Cannes Lions

THE FIRST MACHINE THAT SHOWS YOUR INNER CHILD

INDEPENDENCIA, Lima / PRODUCTOS INDUSTRIALES ARTI / 2016

Presentation Image
Presentation Image
Case Film

Overview

Entries

Credits

Overview

Description

We created the first machine that shows you your inner child: i-child. We selected different adults and asked them 10 questions. The machine processed the answers to show them their inner child, but instead the adults found their own children. They understood that only by spending time with them they would be able to reconnect with their inner child.

Execution

We turned a film set into the location for our experiment. We set up the machine, a monitoring cabin and a seat for the participant. We ran the experiment for 15 days and documented the whole process in order to create an online film so we would reach more parents.

Outcome

Millions of parents around the world shared the video of the experiment, even translating it into different languages. We reached over 80 million views.

Arti Creativo’s sales in supermarkets went up by 400% in relation to the year before.

Our message keeps growing to this day because schools have started using our video as a teaching tool to show parents.

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