Cannes Lions

THE FIRST ZERO IN KOMEN ETEN

PROXIMITY BBDO, Brussels / BIVV / 2013

Overview

Entries

Credits

Overview

Description

Komen Eten is the Flemish version of Come Dine With Me, a format that is broadcast throughout the world. At the end of the evening contestants give points in the back of the car that drives them home.

But what if they weren't wearing their seat belt and the car had an accident?

The contestant flies forward, he gets a big fat zero for safety.

We launched the movie with the title “The first zero in Komen Eten”.

All the national media, online and offline, picked up the movie immediately.

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