For the international launch of the new Siemens Induction Cooktops with flexInduction technology we created the „flexInduction Project“ – an online film that demonstrates the extraordinary flexibility of the new Siemens Cooktops, with a surprising performance: Rap meets Mozart. Accompanied by chamber musicians playing Mozart’s „Turkish March“, a rapper tells the story of everyday obstacles that may occur when cooking – for example, guests who spontaneously invite themselves to dinner, impatient children or particularly complex recipes. The flawless skills of the rapper, the impressive speed of his performance, as well as the surprising combination of musical styles symbolize the main product benefit: A maximum of freedom thanks to freely combinable cooking zones.