All grocery chains communicate this through flawless photos of fruits and veggies. We took a different approach. All the banners that usually show retouched photos now featured real images captured in the store and created The Freshest Spot on the Internet. We even transformed the freshness into a citylight. And The Freshest Citylight was born. We used the potential of live stream to the fullest via Facebook. People left their freshest messages via the stream counted sheep at night guessed fresh proverbs got hints, and enjoyed the Live Reality Show.

All the banners that usually show retouched photos now featured real images captured in the store and created The Freshest Spot on the Internet. We even transformed the freshness into a citylight. And The Freshest Citylight was born. We used the potential of live stream to the fullest via Facebook. People left their freshest messages via the stream counted sheep at night guessed fresh proverbs got hints, and enjoyed the Live Reality Show.

More than 120,000 visitors on the web site.

"Freshest” facebook activity affected more than 800,000 people.