The Business Report Game was sent out to around 500 contacts worldwide:

Investors, digital media companies, but also gaming publications and industry opinion leaders.

Within a week, we received more than 300 replies, with a total response rate of 94%.

The responses were overwhelmingly positive – applauding especially the innovative way of explaining the business data through a game – and led to lasting conversations and personal invitations.

The use of the business data as programming parameters was the core element of the idea: To let potential investors experience BytroLabs’ business and game developing skills at the same time.

The Game Report was sent out to relevant contacts via email as a simple .txt file, containing the company’s business report to read with any text reader. But: The content was written and formatted in such a way that it also worked as program code.

When you changed the file extension from .txt to .html, the file was automatically opened in the browser application. The business data became programming parameters for a game. So you could read about the company and all the figures – but also experience them like never before, in the form of a game.