Inspired by GE’s support of the Oshkosh Air Show, the largest in the world, we built our own air show and asked GE’s fans on Facebook what we should fill it with.

Each week, for 6 weeks, we asked fans a different question on our Facebook tab about what they wanted to see at the air show. People submitted their ideas, then we used MakerBot, a 3D printer, to create the best ones. Each was then given a starring role in a fun, playful video posted to the GE YouTube channel and our Facebook tab.

Turnarounds were immediate, giving people the chance to see their ideas take shape right before their eyes.

Over the course of the campaign’s six-week run, GE’s Facebook audience increased by more than 100,000 people. The brand established a solid presence in social media, and was seen by its fans for the first time as a partner and source of inspiration in bringing their ideas to life.