In order to increase our relevance on the Internet, we decided to use our YouTube Channel SBTonline to create a bold hidden camera prank. Inside an elevator of a commercial building in Sao Paulo, we set up the surprise. Whenever someone entered it, the lights would start to flicker until they went completely off. Through a tiny door at the side, a ghost girl would come in. Then the lights would be turned on again, filling the passengers with terror. Result: 94 million views worldwide. Later, it was even shown as part of our TV programming.

We decided to use our Youtube Channel SBTonline to create a bold hidden camera prank. Inside an elevator of a commercial building in Sao Paulo, we set up the surprise. Whenever someone entered it, the lights would start to flicker until they went completely off. Through a tiny door at the side, a ghost girl would come in. Then the lights would be turned on again, filling the passengers with terror. Result: 94 million views worldwide. Later, it was even shown as part of our TV programming.

94 million views on the Internet, the third most watched video in the world in November of 2012, new fans on Facebook. The video had also more views than Barack Obama’s victory speech, and a 30% increase in the digital environment.