This casefilm shows how we activated people in a specific relevant context to maximise the promotion of our message and to kickstart an ongoing dialogue with the target group.

The Gift created a buzz in the days before the event and at the actual event hours with gifts and concerts, afterwards both social and PR caught the story and documented it from lots of media made on the spot.

- 52% agree that the campaign made them consider just how damaging drinking too much alcohol can be.

- 40% says they know the message "Drink Less".

- 13% of those that has seen at least one of the campaign elements, does consider drinking less in the future.