Cannes Lions
kbs+, New York / THE TJX COMPANIES / 2013
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Description
For the 2012 holiday season, we introduced a new hero to a theater near you. She’s “The Gifter,” a savvy stylish shopper with a secret weapon…Actually, three: T.J. Maxx, Marshalls and HomeGoods.
The campaign brings together the two most anticipated pastimes of the season – movies and shopping – in a fun and surprising ways.
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