Cannes Lions

The Girl and The Cloud

BOYS AND GIRLS, Dublin / THREE IRELAND / 2017

Film
Demo Film

Overview

Entries

Credits

Overview

Description

The film begins with a little girl, Anna, playing in her garden with a cloud while a narrator explains that last year, Anna's Dad gave her the perfect surprise - her very own snow cloud. We see Anna and her little cloud playing together; cycling, playing football, sneezing out lightning bolts for the other children at school. Then summer arrives, and Anna notices the little cloud change, like it’s sad. Worried, Anna goes to the library and studies all she can about snow clouds. Christmas comes around, and Anna’s parents ask what she’d like this year. The family heads off on a great adventure – across the sea, up mountains, until at last they reach the snowy peaks where the cloud came from. Anna releases her little cloud back into its home, watching with tears of happiness as it fluffs and spins and sprinkles snowflakes in farewell to its friend.

Execution

The Animation style came directly from the visual language of children’s story books. It needed to feel artistic and have a human touch. Another challenge lay in the fact that this film was a follow up to the brand’s previous Christmas commercial, and would feature the same characters. So we worked closely with concept artists to translate these live action actors into charming animated characters. A group of animators then brought these characters to life within a look which drew directly from original concept sketches.Using a projection texturing method to create a unique look somewhere between 2D & 3D, the production team worked round the clock to blend the 2D artwork with 3D CGI characters and composite them into painterly backdrops.

Similar Campaigns

6 items

2 Cannes Lions Awards
The Connected Island

BOYS + GIRLS, Dublin

The Connected Island

2020, THREE IRELAND

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