The variants: Oloroso and First Fill, each strongly influenced in taste by their cask maturation are differentiated by a raw, natural colour palette, graphic stamps and typography to reflect their individual flavours but maintaining a strong level of craft across the range.

While part of The Glenlivet family Nadurra's redesign sets it apart as a crafted and artisanal range of whiskies that appeal to a more adventurous or experimental malt drinker. The range has been successful both in sales and in extending The Glenlivet's expertise into an area of authentic covetable craft space.