If AACD can make the donation an easy and fast thing, more people will help. So AACD decided to create a universal donation code and took it straight to lots of different places, on people’s daily commute.

AACD selected different places on people’s commute. After that, created different formats to the same barcode and spread the code on these selected places. No media resources were used. People just needed use their cellphones to scan the code and donate.

After only two months, AACD got a significant increase in daily donations and lots of good impressions. With the good code, we changed the act of donating forever.