Cannes Lions

THE GOOD NEWS NETWORK

LEO BURNETT IBERIA, Lisbon / LEO BURNETT / 2011

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Execution

To solve that problem, we promoted the unemployed in a place where decision makers cannot ignore: the highest rated TV News Channel in the country.Instead of a regular tv spot, we used the space so unemployed workers could read their resumes as they were introduced by the Financial Editor of the channel.At the end of it, people were invited to visit the website umaboanoticia.com. On this website, the unemployed workers could upload their resumeswhile employers could search for the people they need.

Outcome

At a time when people only received bad news, SIC Notícias gave some good news for a change.In a few weeks thousands of people were registered. And the contacts for interviews just keep coming.Oswaldo, one of the unemployed workers featured in the TV spothas just been contacted for an interview. The very first in person interview in over three years of unemployment.

Similar Campaigns

12 items

BBC ONE EASTENDERS: A KILLER AMONGST THEM

RED BEE MEDIA, London

BBC ONE EASTENDERS: A KILLER AMONGST THEM

2015, BBC

(opens in a new tab)