Cannes Lions

THE GOOGLE MAP DEMONSTRATION

HEREZIE, Paris / AMNESTY INTERNATIONAL / 2014

Presentation Image
Presentation Image
Case Film
1 of 0 items

Overview

Entries

Credits

Overview

Execution

Using Google maps, the website let anyone protest peacefully on Taskim Square by placing themselves on the map and sharing their participation with Facebook, Twitter and Google+.

Outcome

In spite of the government’s threats against social network users and the hacking of the website twice, backontaksim.org received over 40,000 visits and managed to create a demonstration reaching more than 6,000 protesters. Also, people could sign a petition to the attention of the prime minister. 4,700 signatures have been recorded. The website is still online. The virtual protest too.

Similar Campaigns

12 items

The Case Video Must Go On

GREY WORLDWIDE INDIA, Mumbai

The Case Video Must Go On

2016, ICONGO

(opens in a new tab)