Cannes Lions
HEREZIE, Paris / AMNESTY INTERNATIONAL / 2014
Overview
Entries
Credits
Execution
Using Google maps, the website let anyone protest peacefully on Taskim Square by placing themselves on the map and sharing their participation with Facebook, Twitter and Google+.
Outcome
In spite of the government’s threats against social network users and the hacking of the website twice, backontaksim.org received over 40,000 visits and managed to create a demonstration reaching more than 6,000 protesters. Also, people could sign a petition to the attention of the prime minister. 4,700 signatures have been recorded. The website is still online. The virtual protest too.
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