Hemglassbilen is an iconic Swedish ice cream truck that has been circulating neighborhoods all over the country since 1969. It has played an equally iconic jingle since the beginning. It’s a catchy loop that has been amusing children and annoying parents for more than four decades.

We wanted the spot to remind today’s grown ups of the grand excitement they felt as children, when hearing the ice cream truck. A nostalgic break in the midst of the regular advertising hum.

In order to make that happen in a radio spot, we had to go big. So we went special-arrangement-symphony-orchestra-and-boys-choir-big!