Cannes Lions

The Grande Escape

BISCUIT FILMWORKS, Los Angeles / TACO BELL / 2022

Film

Overview

Entries

Credits

Overview

Execution

“The Grande Escape'' serves as an epic story of liberation from conformity and shows Doja Cat alongside others who escape from a clown college in pursuit of discovering Live Más for themselves. The spot shows how exhilarating it is to break from conformity and be your true self. Known for her award-winning music, authentic and energetic persona and captivating social media presence, Doja Cat is the personification of a generation that praises authenticity, making her the perfect fit for the campaign.

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