Being from the West Coast of New Zealand, Monteith’s has always been an advocate of exploration. Food matching has been a long-time play for the brand, being the first beer brand in the country to embrace matching.

Inspiring consumers to match was therefore a given for us, and the trick was how to do it in an interesting and relevant way. With the average gamer in NZ being a 33 year old male and smartphone penetration at an all time high, a branded app stood out as the best creative solution to inspire this exploration.

To date, 20,000 people have downloaded the app, with over 70,000 sessions played. With 4 meat and beer matches per game that’s over 280,000 bottles of Monteith’s matched.

3,000 players have also used the in game ‘scan a bottle’ to gain an extra entry into the prize draw pushing trial of the Montieth’s range.

Over 18,000 people have entered the draw to win a real life meatpack, with over 500 meat packs hunted and BBQ’d to date!

We are yet to receive updated brand metrics on consideration as the campaign is still going.