The creativity allows the user to pilot a 3D helicopter all over the page. Once the user places the helicopter on top of a square that shows a person drowning in a stormy sea, one of the main characters of the film can be seen hanging down from the helicopter in an effort to save that person. If the user is not skillfull enough throughout the rescue effort, he or she may end up crashing the helicopter. This results in a user – banner activity, similar to the dynamic of a video game.