Cannes Lions

The Hamilton Mixtape: Immigrants (We Get The Job Done)

DIKTATOR TV, Los Angeles / ATLANTIC & ROBERT RODRIGUEZ & LIN-MANUEL MIRANDA / 2018

Film
Supporting Images
Supporting Images

Overview

Entries

Credits

Overview

Description

We navigate through multiple train cars that travel through space and time representing the movement of immigrant communities. Each car represents a different layer, reality, and historical context of the immigration issue. The journey takes us through factories, sweatshops, workers picking fruit in fields, meatpackers and health facilities to end in a subway that represents the modern result of this flow of people: the creation of great cities like New York. When the immigrants arrive to the subway their eyes are covered, they are deprived from owning what they have fought for. They finally remove the bar from their eyes and unveil themselves from the shadows claiming their right to be seen. The migrant narrative is the narrative of human history.

Execution

The LA portion was shot in in April and the second part was shot at a New York museum in early May. The scale of the crew, talent and the need to relocate across the country demanded perfect coordination and the most efficient management of resources. The movie was released on a morning show on the 28th of June, less than a week before the 4th of July festivities. It was perfect timing because it was an important time to reflect on the values that make the United States what it is. The movie leveraged the connection to the smash-hit musical and the reach of talent to tap into audiences worldwide. As soon as it was released it started trending and sparked the conversation. It successfully provided a concrete bridge between past and present by highlighting the presence and contributions of immigrants today. We partnered with a youth association that brings classic poetry to the streets and street poetry into the classrooms. The idea is to engage youth in the works of literature as a way to express themselves artistically. A group of teenagers from the association are featured in the video.

Outcome

Recognition in a number of festivals. The music video was covered in a number of media publications and was shared across all sorts of digital platforms. The most important achievements were the positive reactions from people who take pride on being an immigrant. In order to make this project as genuine as possible and tell this story from a place of truth, all the cast had some kind of immigrant experience. In between takes they all shared stories of how their relatives or themselves had become part of this country. It was truly magical and inspiring, bringing everyone together to make the outcome of this project much bigger than the sum of its parts.