During 3 days, we invited people to donate their heartbeats in a booth at the base of the Obelisk. People had to place their hands on a platform that had sensors capable of capturing their heartbeats. These heartbeats were transformed into light and sound that we kept along with personal data and a photograph of each donor.

On September 5th, at 7 pm, the Obelisk began to beat to the rhythm of each person who donated their heartbeats.

Those who were there, thanks to a LED display, could watch the photograph of the current beat donor.

Meanwhile in corazonesconectados.com, people could see this in real time via streaming, and also find out and share their heartbeat moment.

Thanks to Vidacol, every heartbeat donated was turned into a free cholesterol test carried out at various Health Stations, provided by the city government during the entire month of September.

We gathered 19,664 heartbeats that became 19,664 free cholesterol tests carried out at various Health Stations, provided by the city government.

Prime-time news programs aired the event live across the country, including Telenoche, the nation’s most-watched newscast with 997,000 viewers, and nearly 200 articles resulted published in national and international press. Media carried the story throughout South America and in countries as far away as France and Spain. There were 40 million media impressions and earned media estimated at US$769,700.