‘The Heist No One Is Talking About’ starts out like a film trailer from a Hollywood heist movie but we soon realise that the robbers aren’t after money. The spot shows masked robbers wreaking havoc on a hospital, to illustrate the fact that companies are dodging approximately £78bn in tax in poor countries annually. These actions strip them of the necessary funds they need for vital services. Just a third of this is enough to cover the bill for essential healthcare that could prevent the needless deaths of mothers, babies and children.