The campaign ran from October 2014 to February 2015 and included a phased content approach: website, film, social content and digital banners.

Phase 1 was the dynamic website that housed over 300 UK Hibernot adventures, as well as bespoke Discovery Sport content.

Phase 2 included a 6 day film shoot capturing the #Hibernot family on a UK adventure in their New Discovery Sport. This content was housed and promoted on the HIibernot website, Land Rover social channels & digital banners.

Phase 3 celebrated the great outdoors with LR hosted events. Focussing on the Discovery Sport to help support its launch.

HUB

396,995 total visits with 1 million page views at avg. 1 min session

26% return visitors

40,000 video plays

SOCIAL

FB impressions: 169,126,216

FB Reach: 16,324,169

Twitter impressions; 27,454,335

Twitter Avg. number of mentions in a month: #hibernot: 6,770 / LandRover_uk: 6,011

YOUTUBE VIEWS

Over 2 million views.