Cannes Lions

THE HILUX SCROLL DROP BANNER

SAATCHI & SAATCHI, Stockholm / TOYOTA / 2013

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The Toyota Hilux is one tough piece of work. It has survived a drop from a 23-story building. We made sure every visitor on the website of one of Sweden's biggest tabloids experienced the Hilux's toughness, using a so called "sticky ad" and connecting its animation to the visitors browser scrolling. The more you scrolled, the tougher the drop for the Hilux.

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