Cannes Lions
GRUPO GALLEGOS, Huntington Beach / THE HISTORY CHANNEL / 2008
Overview
Entries
Credits
Execution
The idea surprised the people that visited the museum since they had never participated in an advertising idea that not only included its viewer but also existed naturally among other works of art in the museum.
Outcome
This idea generated a very positive image and achieved creating large empathy for the brand in a highly frequented location such as MoLAA, which has a high potential to reach The History Channel's target audience.
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