Cannes Lions

THE HISTORY CHANNEL

GRUPO GALLEGOS, Huntington Beach / THE HISTORY CHANNEL / 2008

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Overview

Entries

Credits

Overview

Execution

The idea surprised the people that visited the museum since they had never participated in an advertising idea that not only included its viewer but also existed naturally among other works of art in the museum.

Outcome

This idea generated a very positive image and achieved creating large empathy for the brand in a highly frequented location such as MoLAA, which has a high potential to reach The History Channel's target audience.

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