Spikes Asia
DENTSU CREATIVE, Sydney / TVNZ / 2023
Overview
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Credits
Execution
We all get distracted from time to time, right? And the consequences can be more severe than walking into a street sign, especially when you can't stop binge-watching your new favourite show.
TVNZ, New Zealand's largest TV network, needed to rebrand their reimagined streaming brand, moving the platform from a 'catch up' on-demand service to a streaming destination. And rightly so, with thousands of world-class movies, shows and documentaries that stack up with the likes of Netflix and Amazon. But the best part is, it's completely free.
So taking inspiration from the film world, in both narrative and production values, we created a series of films that tell the story of TVNZ+ viewers. Each collides with Hollywood to get themselves into a bit of bother while distracted by the content on offer. Proving (with our tongue in our cheek) that- while it may be free, it could still cost you.
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