SYNOPSISThe Hitchhiker's Guide to the Galaxy is the film adaptation of the famous novel by Douglas Adams and a culmination of years of determined planning by Adams himself and his team to bring it to the big screen in 2005. For a useful walk-through of the creative execution, please visit: http://download.digital-outlook.com/awards/HHGG_Creative_Walkthrough.doc OBJECTIVES-Raise awareness of the upcoming release.-Create hype and anticipation for the upcoming release.-Ultimately, drive ticket sales upon movie release.TARGET AUDIENCE-General audiences 18-45yo.-Hardcore Hitchhiker's fans.