Objective: break through the clutter of summer blockbuster movie marketing with 'mean green' creative that showcases the Hulk character, conveys the power, intensity and larger-than-life action in the film and communicates to viewers the film’s all important release date.

Target Audience: moviegoers, Hulk fans, comic enthusiasts and gamers.

Creative Strategy: the strategy was to utilise Eyeblaster full-page overlay technology to showcase the movie and release date in the largest possible format. Using music, sound effects and full-screen motion graphics, we effectively conveyed the themes and enormity of the film in a way that was both engaging and entertaining.