Cannes Lions

The Humanium Metal Initiative



1 Grand Prix
3 Shortlisted
Case Film
Supporting Images
Supporting Images






Humanium is a new metal made of destructed illegal firearms and available for commercial production. Creating a demand for Humanium Metal is equal to creating a demand for peace.

The Humanium Initiative is world’s first supply chain distributing metal from destructed firearms. It is sanctioned and implemented in full cooperation with governments and local authorities.

Brands, designer and artists are able to create products that carry the symbolic power of peace and the same time mobilize much needed resources to help victims of armed violence. Anything made out of any metal today can carry a message of peace tomorrow. Destructed firearms can be turned into jewelry, buttons, tools, smartphone cases, bolts etc. Consumers who purchase Humanium Metal products, will be part of the solution to one of the world’s greatest problems.


The Humanium Metal initiative is based on maintaining a close transparent involvement and cooperation with public authorities and local organizations.

The metal comes from seized firearms, controlled by relevant public authorities and cleared for destruction by local legal representatives.

As of March 2017, production has been initiated in Guatemala and El Salvador in cooperation with local governments and authorities. Negotiations are underway in additional Latin American countries.

Technical specification of metal can be provided for each single batch of melted firearms, in accordance with the documentation handed out by the industrial melting plant.

The estimated yearly out is 50 metric ton of Humanium Metal.


Endorsement has been received by Dalai Lama, Desmond Tutu, Hans Blix and other world leaders.

The first weapons destruction program dedicated to Humanium was held in November 2016 in El Salvador, in close cooperation with the El Salvadorian authorities. The Humanium Initiative will be producing in El Salvador, Guatemala, Honduras and Colombia during 2017. Negotiations are underway in additional Latin American countries. The estimated yearly output is 50 metric ton of Humanium metal.

Leading Swedish brands have entered a partnership in a commitment to using Humanium Metal in their future production. A full international rollout is expected in May 2017.

Humanium Metal is a registered trademark and is produced under the control of relevant public authorities. All Humanium Metal production is guided by principles as formulated by the World Fair Trade Organisation.

Similar Campaigns

1 items

0 Awards
The Humanium Metal Initiative

GREAT WORKS, Stockholm

The Humanium Metal Initiative


(opens in a new tab)